Do you want to attract more organic traffic to your website or publish blogs regularly to keep your audience informed? Then, you need to turn to the best content writing company. As soon as you begin exploring your options, confusion starts surfacing. While one service provider may quote ₹1 per word, another will quote ₹5. Some companies also offer packages that are pretty difficult to understand. In such a situation, it is easy to wonder what the “right” content writing prices per word are in India.
In this blog, we will clear the confusion for you by discussing content writing prices in India. We will also give some quick tips to help you choose the right content writing firm. Whether you are a business owner or a marketing specialist seeking content writing services, let’s give you a clearer view.
Content Writing Charges Per Word: How Prices Change from One Service to Another
If you’re new to the world of content writing, it is important that you understand this: the content writing charges per word will vary depending on the services you need. The amount you will have to pay for getting a blog written is not the same as that for website content. Let us explore the prices applicable to each category:
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Blog Writing Price Per Word:
The general price range for blog writing in India is ₹3 to ₹5 per word. Different factors affect the cost of writing a blog, such as the depth of research required and the topic’s difficulty.
Most companies usually require blogs in bulk so that they can publish them throughout the month. In such cases, the best blog writing services are available at discounted rates.
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Website Content Writing Charges:
Website content writing cost is usually higher than other services, especially because it requires the writer to focus on brand messaging and tone consistency. Such pieces of content also require multiple revisions. Typically, the per-word price is between ₹2 and ₹6.
It has also been observed that companies charge different prices depending on the page for which the website content needs to be written. So, when inquiring about prices, it is essential to mention whether you need a homepage, service pages, or landing pages for your site.
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Essay or Article Writing Price Per Word:
The article writing rate per word will depend on whether you need academic essays or general articles. Academic essays require subject-matter experts to research intensely and reference every detail they mention in the content. Thus, their prices per word are higher.
General articles, such as how-to guides, tips and tricks, etc., are comparatively easier to write. While the pricing varies with complexity, it ranges between ₹2 and ₹4 per word.
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Email Writing Rate Per Word:
Emails are categorized as short-form content, but their impact is very high. That is why email writing is priced differently from other categories. Some writers may charge you on a per-email basis, while others demand a per-word price.
Emails are also of many different kinds, such as sales emails, cold emails, and newsletters. Since writing them requires creativity and time, you may have to pay email content writing prices per word of around ₹3 to ₹7.
A press release is a piece of content that requires a specific structure and a formal tone. PRs need to be precise and should mention the brand correctly, which means only the most experienced content writers are assigned the task.
One factor that plays a key role in prices associated with press release writing services is the urgency. The turnaround times for PRs are pretty fast, which means the freelance content writer rates will be high for these. The per-word prices start at ₹3 and can go up to ₹20.
Hiring the Best Content Writing Service: Some Valuable Tips
- Before comparing agencies or freelancers, make sure you’re clear about your goals and content writing requirements.
- Check their samples to get a clearer idea of which niches they specialize in. This is also a good way to assess their tone, structure, and grammar.
- Ask about the price per word for the specific content writing service you need.
- Ensure that their content is backed by research and free of AI and plagiarism. Some companies may quote a very low 1000 word article price and give you an AI-heavy piece.
- Discuss the workflow and deadlines beforehand to avoid any hassles down the line.
Conclusion
Content forms the backbone of digital marketing strategies and is an effective way to communicate your brand message to the audience. When working with a content writing company or a freelancer, it is essential to understand how content writing prices per word work in India. Whether you need blogs, emails, website content, or press releases, remember to balance cost with quality and expertise. Your goal should be to choose a writer or agency that offers affordable per-word rates along with experience, research skills, and originality.
If you’re looking for the best agency that combines reasonable content writing services pricing with years of expertise, come to WordsGuru. We’ll create content that matches your brand’s voice and takes your business to newer heights of success!