As per Google’s latest announcement, it will be focusing on cracking down on AI-generated and SEO-friendly content. This kind of content is usually published to boost the ranking of such pages. This change in Google’s approach will improve the quality of content available on the internet. To achieve this, Google will employ newer algorithms for the ranking factors.
When this happens, Google will be able to differentiate between genuinely valuable and rank-aiming websites. Those just aiming to rank higher on search results usually use low-quality AI content. By doing this, Google aims to work towards the eradication of low-quality content.
Here’s what Google’s trusted spokesperson has to say about these latest updates:
These updates by Google will be targeted towards “low-quality AI-generated content that’s designed to attract clicks, but that doesn’t add much original value.”
Impact of this Initiative
By implementing the aforementioned changes, Google expects that low-quality and non-original content will be reduced by almost 40%.
Why this Step?
Nowadays, the greed for higher rankings is causing people to turn to AI-generated SEO-optimized content. That is why Google has declared these new regulations. As a result, the usefulness and quality of the content will degrade.
This initiative by Google has set a benchmark for the quality of content to be published. It also highlights the importance of human-generated content. Hence, for businesses willing to genuinely perform well on search engines, choosing a good content-writing company has become more important.
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