Kraftline is a modular kitchen, wardrobe, and storage company that operates under the umbrella of SpazioLiv, a complete home interior design solutions brand. It is a reliable choice for homeowners in Pune, Mumbai, Bangalore, and Goa who are in search of a turnkey service provider for their kitchen, wardrobes, and storage needs. From consultation to design and manufacturing to execution, the company handles every aspect of the project. 

The digital presence of kitchen and wardrobe brand Kraftline needed to align with its luxury services and was aimed at improving organic rankings on Google’s SERPs as well as citations in AI Overviews. When Kraftline first approached WordsGuru in July 2026, they had a clear vision in mind: create an entirely new website where each page is shaped with SEO, AEO, and GEO best practices. The brief we had was that the content needed to carry the luxury positioning and still be easy for a first-time visitor to follow. 

 

The Metrics

30+ 

Website Pages Written 

10

Blogs Per Month 

7 

AI Overviews Citations Across 10 Tracked Queries 

#1 

SERP Ranking for 6+ Queries 

 

The Challenge

The site needed a homepage, about page, service pages, and specialized pages for AI interior design tools and a cost calculator. In addition to these, cluster pages were planned around each main category, and 10 new blogs were scheduled for each month. Kraftline’s interior design services are very specific, with a focus only on modular kitchens, wardrobes, and storage solutions. Without a proper plan, those pages could repeat the same details and compete against each other for the same searches. So, avoiding keyword cannibalization was the biggest challenge for us as a content writing company for interior brands.

Another challenge was the tone and writing quality. It is one thing to claim to be a premium brand; demonstrating it through content is an altogether different story. We had to ensure that the tone didn’t drift into soft, generic language that a buyer could find on any other interior design company website. Every page had to sound unique, reliable, and premium without using the obvious words that the competitor brands were using. 

A first-time visitor had to understand what Kraftline offers and how it works before trusting it with a home project. That’s where our content writing services needed to stand out. 

 

The Strategy and Execution

The answer to the challenges was planning everything before a single word was written. To ensure excellent search visibility for modular interiors brand, we tailored the strategy around five pillars: 

• Distinct Services and Cluster Pages: Before the team of content writers began writing, each service, city, and cluster page was given a distinct vision. The same rule was followed for the home page, about page, AI design page, and cost calculator pages. Our goal was to ensure that the content across all pages did not overlap. 
• SEO, AEO and GEO Practices: SEO, AEO and GEO were part of the writing, not something that we did after the initial drafts were ready. Keywords used were as per the plan, FAQs covered queries that homeowners usually ask, and each section added value to the page. 
• Fact Consistency: Kraftline’s services, process, and the list of cities remained the same across all these pages. We sourced these facts from the client. When a website’s sitemap is comprehensive, the risk of contradicting details is high. Not just AI tools, but a human reader can also spot these errors, which drastically impacts trust. 
• Blogs to Support the Strategy: The blogs had a different purpose: to answer the questions clients ask at a deeper level and to educate the audience. Through blogs focused on comparisons, styling guides, material choices, etc., we added information to the site that the main pages, service pages, and cluster pages didn’t cover. 
• Comprehensive Footer Content: For Kraftline, we did something new beyond the main website content writing. We extended the information into the footer, where we gave buyers details they might need before they made a choice. This transparency helped build trust and also gave us more scope to cover the long list of keywords planned for each page. 

To make the method work, our team of content writers and proofreaders paid attention to every little detail and ensured that the final drafts aligned with the client’s vision. 

 

The Outcome

Across 30+ web pages, we included hundreds of primary, secondary, and long-tail keywords for Kraftine. Among these, Kraftline was cited in Google’s AI Overviews or ranked #1 or on page 1 of traditional search engine result pages for 50+ keywords. 

For this case study, we tracked only a handful of those queries. These cover pages like kitchens, wardrobes, storage, and the AI design tool across Pune, Mumbai, and Goa. Here’s a list highlighting those targeted keyphrases: 

• “premium modular kitchens in Wakad Pune”

• “premium kitchen wardrobe and storage solutions for modern homes Pune”

• “premium storage solutions in Thane Mumbai”

• “modular kitchen and wardrobe design consultation in Pune”

• “professional kitchen and wardrobe company in Pune”

• “professional kitchen and wardrobe company in Goa”

• “AI kitchen design services near me in Pune”

• “AI powered kitchen planner for home renovation in Pune”

• “best wardrobe storage solutions in Goa”

• “best wardrobe storage solutions in Pune”

Three outcomes that stand out are: 

• For “best wardrobe storage solutions in Goa”, Kraftline’s Goa city page ranks #1 in organic searches, and two Kraftline pages are also listed among the sources in the AI Overviews. Given the competitive nature of the industry, this is one of the biggest wins for the brand.
• For “AI powered kitchen planner for home renovation in Pune”, Kraftline’s AI design page holds the #1 organic position, ahead of other renowned brands’ related pages. For the same query, the AI Overviews also cite Kraftline ahead of GenRoom, Planner 5D, and Innterio. 
• For “premium kitchen wardrobe and storage solutions for modern homes Pune”, the Kraftline homepage ranks #1 organically. Google’s AI Overviews for the same search names Kraftline in its answer and lists the site first among its sources.

 

Why This Matters

Kraftline wanted a website that could gain excellent visibility in search engines and AI-generated responses. In the months following July 2026, WordsGuru covered all the key pages, alongside 10 blog pages per month for the brand. A homeowner who is comparing options may check Google’s AI Overviews first and then head to the blue links. In both cases, they will find Kraftline listed among the top names. 

For a brand that wants to be known for luxury and reliable service, being found in both places matters a lot. With a strong content strategy, Kraftline could earn the trust of its target audience and reach more and more people who typed the relevant queries in their search boxes. 

As the site went live, it also had informative, SEO and GEO-optimized blogs to back the high-quality website content. Over time, these measures compound, improving both discoverability and credibility. 

 

Evidence

Here are the search results for the top 10 queries recorded for Kraftline in October 2026, illustrating how WordsGuru’s SEO and GEO content writing services helped the brand earn citations and rankings in AI and traditional searches, respectively. 

Fig. 1: Kraftline’s Wakad page is listed among the sources in Google’s AI Overviews for the keyword “premium modular kitchens in Wakad Pune”.

Fig. 2: Kraftline’s Wakad page ranks #1 in organic search results for the keyword “premium modular kitchens in Wakad Pune”.

Fig. 3: Kraftline by SpazioLiv is listed as a top provider and showroom in Pune for 100% custom modular kitchens, smart wardrobes, and living room storage, and is also cited in Google’s AI Overviews for the keyword “premium kitchen wardrobe and storage solutions for modern homes Pune”.

Fig. 4: For the same keyword, “premium kitchen wardrobe and storage solutions for modern homes Pune”, Kraftline also ranks #1 on page 1 of organic search results.

Fig. 5: Kraftline’s Thane (Mumbai) page has earned the #1 rank in traditional search engine results pages for the keyword “premium storage solutions in Thane Mumbai”.

Fig. 6: Kraftline’s Pune page ranks #3 on Page 1, right below industry giants like Livspace on Google for the keyword “modular kitchen and wardrobe design consultation in Pune”.

Fig. 7: Kraftline is cited as a source in Google’s AI Overviews for the keyword “professional kitchen and wardrobe company in Pune”.

Fig. 8: For the same query but a different city, Kraftline’s Goa page is ranking #1 in organic search results, the keyword being “professional kitchen and wardrobe company in Goa”.

Fig. 9: Kraftline’s page has also earned a citation in Google’s AI Overviews for the keyword “AI kitchen design services near me in Pune”.

Fig. 10: The AI Design page on Kraftline’s website ranks #3 on the first page of organic search results for the keyword “AI kitchen design services near me in Pune”.

Fig. 11: Kraftline’s name is at the top of the AI kitchen & interior tools list, and the page is also cited in Google’s AI Overviews for the keyword “AI powered kitchen planner for home renovation in Pune”.

Fig. 12: For the same keyword, “AI powered kitchen planner for home renovation in Pune”, Kraftline’s AI Design page also ranks #1 in traditional SERPs. 

Fig. 13: For those searching for the “best wardrobe storage solutions in Goa”, Kraftline could be the top choice because two of its pages have earned a citation in Google’s AI Overviews, and the Goa page also ranks #1 among blue links. 

Fig. 14: For the keyword “best wardrobe storage solutions in Pune”, Krafline’s page is the top source listed in Google’s AI Overviews. 

Fig. 15: Kraftline’s Koregaon Park, Pune page ranks #3 in organic searches for the keyword “best wardrobe storage solutions in Goa”. 

 

FAQs

 

• • How does a modular kitchen SEO strategy work for a brand with several cities?

  For a modular kitchen company in India with several branches, the goal is to avoid keyword cannibalization and ensure that unique, non-overlapping content is written across the different pages. 

  • What does answer engine optimization for interior brands include?

  AEO for interior brands involves structuring content, technical data, and brand authority so that AI platforms can select a brand as a direct and trustworthy answer. 

  • Are SEO, AEO and GEO really different, and which one does a business need?

  Yes. SEO, AEO, and GEO are three different entities. Through these practices, a brand can improve search visibility in traditional and AI-powered searches. A business that wants to be seen, preferred, and chosen by both humans and AI systems should focus on all three instead of just one of them. 

  • How can I get started with WordsGuru’s content writing services in India?

  To get started with our content writing company in India or anywhere across the globe, you can get in touch with our team and discuss your goals, current situation, and priorities. Depending on these, we will curate a content strategy for you.

About WordsGuru

WordsGuru is a content services brand that writes SEO blogs, website content, press releases, and many other kinds of content, all planned as a part of a strong content strategy. Along with Wrds.Pro (our brand that handles LinkedIn ghostwriting and thought leadership for founders and executives), we can help your company build the recognition and credibility you deserve. We have served 250+ companies in a span of 14+ years. As the content writing landscape evolves, our team learns new skills to deliver high-quality and well-optimized pieces to our clients. 

If you are also an interior design brand willing to improve your search visibility, contact WordsGuru today!

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