From influencer-driven traffic to a high-authority website that ranks and gets cited in Google’s AI Overviews.
About the Project
TDI City Kundli is a 1,100+ acre integrated township on NH-44, developed by TDI Infrastructure. Being one of the most established names among real estate developers in the country, TDI Infrastructure has more than 100 delivered projects and four decades of presence in the market. WordsGuru began working on the TDI City Kundli website content in May 2026 with the aim of building AI search visibility for real estate, and that engagement continues even today.
The Challenge
TDI Infrastructure is a renowned name, listed among the top developers in India. It has spent over four decades in the market, boasts a large delivered portfolio, and has established trust across North India. TDI City Kundli is its dream project. Our role was not to build a brand from nothing; we needed to make sure that the website content written by our team matched the quality of everything else that the TDI name truly represents.
The stakes were particularly high because TDI City Kundli was running a successful influencer campaign across YouTube and Instagram. Between the video content, reels, creator coverage, and the buyers actually arriving for a site visit, there was one bridge: TDI City Kundli’s digital presence. That’s what WordsGuru assisted with. Through the website content, we helped the brand convince its buyers and build the same confidence as the influencer content that was driving traffic to the project sites.
The biggest challenge was that the digital presence needed to be strengthened in a category where there are several large integrated townships actively competing for the same spot in the same market.
The Strategy and Execution
WordsGuru built the complete TDI City Kundli website around three non-negotiable parameters::
Factual Accuracy Throughout the Pages
We sourced every claim on the site from TDI’s official brochure, influencer kit materials, and approved project data. Nothing was assumed, inferred, or taken from unofficial sources. For such a large project, with different buildings, developments, and amenities, accuracy was something we wouldn’t compromise.
Premium Real Estate Positioning
During the initial brief, one thing was clear: we weren’t supposed to use generic real estate language. So, every page earned a tagline that was way beyond basic or boring. So, Espania Royale was called “Royale: By Name and By Design”, while Tuscan Heights got “Fourteen Towers Taking Your Living Standards to Newer Heights”.
SEO, AEO, and GEO Approach from the First Word
Every page on the TDI City Kundli website was written after thorough keyword research and structured for both traditional and AI search retrievals. We included clear FAQs, direct-answer framing, and correct, consistent data throughout. This improved the chances of the content impressing human readers and being cited by AI systems.
The Outcome
As a result of WordsGuru’s structured approach, TDI City Kundli performed well in organic searches as well as got cited inside Google’s AI Overviews..
High-intent search terms included:
Key Results
• For “largest integrated township in Sonipat”, one of the most direct category searches by prospective buyers, TDI City Kundli is the name Google’s AI Overviews suggests. This township (1,100+ acres) is ahead of established competitors like Omaxe City Sonipat (350 acres) and Jindal Global City (100 acres). For the same search query, the site also ranks #2 in organic search results. So, for a single widely searched term, TDI City Kundli has earned visibility across platforms.
• For “modern township development Kundli”, TDI City Kundli achieves the same double placement, but this time the organic ranking is #1.
•The brand is also listed within Google’s AI Overviews for “integrated township residential Sonipat”.
•At the individual project level, the Tuscan City Floors page holds the #1 organic ranking for “149 floors residential project Kundli”, a highly specific search term.
•From the broader perspective, tdicitykundli.com holds a page one organic position for “integrated township Sonipat”.
•TDI City Kundli and TDI Mall Kundli also appear in Google’s local Places and Maps results for category-related searches like “shopping mall Sonipat”.
Why This Matters
Most brands seek a content partner when they are just starting off. This scenario was different. TDI City Kundli didn’t need a website that introduced the brand from zero. In fact, it needed a website for an individual project that could live up to a name that buyers recognized and trusted.
The brand is named as the direct answer for a category-defining search by an AI system, ahead of renowned competitors. It also holds the top position in organic ranking for the same queries. This indicates that the content is working exactly as intended.
The point of contact confirmed that the work met the expected standards and also mentioned that they would bring WordsGuru onto other projects.
Evidence
Google search results showing TDI City Kundli’s AI Overview citations, organic rankings, and local search presence:
About WordsGuru
WordsGuru is a content services brand specializing in SEO blogs, website content, press releases, and content strategy. We are part of an integrated group that also includes Wrds.Pro (LinkedIn ghostwriting and thought leadership for founders and executives) and BrandTechie (exhibition stall design and digital marketing). WordsGuru’s clients span FinTech, Healthcare, Real Estate, Technology, Marketing, and the Industrial sectors.
We help brands rank and get cited; if this is what you want for your brand too, get in touch with WordsGuru today!
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