FOUNDER | DIGITAL MARKETING | INDIA
Digital Rajee is the personal brand and website of Kapil Bhagat, an AI-enabled digital marketing and business transformation expert. The website was launched in 2023-24, and Kapil joined hands with WordsGuru to write the site’s content and strengthen its visibility for high-intent, AI-marketing-related search terms in Delhi-NCR and pan-India.
WordsGuru helped Digital Rajee (Kapil Bhagat) rank for high-intent AI-marketing keywords across Delhi, Gurgaon, and India. We helped the brand earn a citation inside Google’s AI Overview in just 3 weeks.
The Metrics
Page-1 rankings won (Delhi, Gurgaon, India)
Days to page-1 ranking
GEO/SEO blogs published
The Challenge
Before Kapil engaged WordsGuru’s content writing services, Digitalrajee.com was nowhere near the first page for the search terms that mattered the most to his business. The exact phrases a prospective client would type in the search box when willing to hire an AI-powered marketing consultant were:
- “AI powered digital marketing expert in Delhi”
- “AI powered digital marketing expert in Gurgaon”
- “AI powered digital marketing expert in India”
The Strategy and Execution
WordsGuru ran a focused content and optimization sprint, which we built around these pillars:
- Website Content: Rewrote and restructured the core website copy around target keyphrases to align positioning, headings, and metadata with the search intent.
- On-Page & Technical Optimization: Executed on-page SEO fixes across key pages to enhance crawlability and keyword relevance. Set up Google Analytics and Google Search Console for baseline tracking and ongoing monitoring of the site.
- GEO-Format Content: Published 4-5 blog posts optimized for GEO (Generative Engine Optimization), containing clear Q&A structuring and direct answer framing, giving both AI Overview and generative search systems well-structured content worth citing.
- PR Activity: Ran supporting PR/digital outreach to build additional signals and improve third-party visibility for the Digital Rajee brand.
This entire sprint, including content, optimization, and publishing, was executed within 15-20 days.
The Outcome
— Kapil Bhagat, Founder, Digital Rajee
Within just three weeks, Digitalrajee.com moved to the first page of Google for all three target keyphrases. Two outcomes that are particularly worth mentioning:
- Digitalrajee.com now ranks organically on page one of Google for “AI powered digital marketing expert in Delhi”. The site is positioned directly beneath Google’s AI Overview section.
- For the broader and more competitive keyword, “AI powered digital marketing expert in India”, Digitalrajee.com holds the top organic position. It is cited as a source inside Google's AI Overview panel, alongside other established players like CIIM and PIMS.
Why This Matters
Kapil’s business depends on three exact keywords, and WordsGuru’s helped it achieve sustainable organic growth, which is driven by strategy-first, research-driven content, not publishing volume. By consolidating the three high-intent keywords, we ensured that every piece of content helped a measurable business goal. We converged human-led research, traditional SEO best practices, and GEO-specific optimization strategies to get results across both conventional search engines and AI-powered search platforms. Our combined system enhanced search visibility, maintained topical authority, and helped the website capture traffic in different search ecosystems.
Evidence
Google search results, captured live, showing Digitalrajee.com's page one placement:
